Performance at Its Most Competitive

As general counsel for supply manufacturing company Performance Health, Jameson Eisenmenger looks for ways to save money while strengthening relationships with vendors

Throughout his career, Jameson Eisenmenger has dabbled in seemingly every highly regulated industry. His journey began in 1994, when he enlisted in the Illinois Army National Guard while simultaneously obtaining his bachelor’s in political science and government from Illinois State University. He then received his JD from the University of Wisconsin–Madison.

When his service and studies ended in 2002, Eisenmenger started his decades-long legal career, moving from law clerk all the way to the top as general counsel for companies like Fermilab, Addus HomeCare, and now Performance Health. Serving in industries like energy, healthcare, and engineering, his work as a general counsel has allowed him to develop a skill set valuable in any complex field.

In 2016, Eisenmenger joined Performance Health, a medical and physical therapy supply manufacturing company that serves as the umbrella name for several popular exercise and therapy brands, including TheraBand, Cramer, Biofreeze, Jamar, Sammons Preston, Metron, Homecraft, and Rolyan.

With eight locations across the world, including its corporate headquarters in Warrenville, Illinois, Performance Health generates $1 billion in annual revenue in the sports medicine, rehabilitation, and recovery markets globally. So when Eisenmenger joined as senior counsel, he was responsible for drafting and negotiating all commercial and marketing agreements in support of North American and international businesses to maintain Performance Health’s reputation as a competitive name in exercise.

Throughout his four-year tenure, Eisenmenger has sought creative ways to save money and enhance partnerships for the company. Because manufacturers like Performance Health typically distribute their products to limited markets—in this case, gyms, physical therapists, athletic trainers, chiropractors, and so on—product diversion disrupts the routes of distribution manufacturers can take to sell their products.

As such, during his nearly three years as senior counsel, Eisenmenger created a product diversion enforcement process that helped open new channels for sale and increased the sales value of all products sold through Amazon.

In the process, he also coled a supply base reduction project, which helped streamline the organization’s spend to fewer suppliers while heightening relationships with existing ones to drive greater value. This step led to nearly $3 million in annual savings across Performance Health’s five main suppliers.

Internally, Eisenmenger helped streamline processes while he took point on data privacy and compliance matters. Not only did he develop a contact management system, but he also created a swath of legal templates to manage all sourcing, sales, services, and distribution matters.

Naturally, when the opportunity to move up in the company as general counsel arrived in 2019, Eisenmenger’s portfolio of achievements put him first in the running. His promotion put his experience to the test, as he levelheadedly navigates the complexities of not just the industry but the global climate as well.

In the wake of the COVID-19 pandemic, the company adjusted its offerings to satisfy the stay-at-home orders given to populations around the world. As Performance Health’s customer basis remained preoccupied with providing quality care to patients, the company provided free education courses, webinars, and reduced costs for equipment.

Despite having to adjust in the face of adversity, there’s no doubt Eisenmenger continues to ensure that Performance Health has the tools its needs to remain competitive—no matter what the market has in store.

With more than 1700 attorneys in 30 offices around the globe, Reed Smith provides clients like Performance Health with market-leading transactional expertise in the healthcare industry.  We advise industry leaders, private equity funds and portfolio companies as they invest in, purchase, finance, or sell businesses in this dynamic industry.