Loren Shook

a close-up, supportive interaction between two individuals sitting next to each other
Silverado CEO Loren Shook is redefining memory care by blending clinical rigor with radical compassion

he real power is love. It’s love greater than fear,” Loren Shook says.

In a sector heavily defined by compliance and risk mitigation, Loren has built a business around a different premise. For three decades, he has challenged how the senior living industry approaches, delivers, and markets care for people living with memory loss.